Generally, a skull represents the ultimate representation of death and the mortality of life. Skulls have been used throughout history as a symbolic piece representing tough people which may not translate to fighting and death, but it most certainly can mean bravery. It is not designed to be a threat to others, but to bravely withstand what life may offer. It is about resilience in life and comradery in a membership, club or group. As with symbols everywhere, there is no universal representation of what it means on a spiritual level. But for the 88 brand it represents discipline and motivation for living a strong healthy life and overcoming adversity.
The tag line “For bodybuilders by bodybuilders” indicates that all apparel produced by the brand is solely designed for bodybuilders by a bodybuilder. Who knows better than bodybuilders what bodybuilders need when considering gym, street and fashion wear? So, when it comes to comfort, durability and optics, wear 88, just wear it!
The brand is more about me than a business venture, it’s an extension of my own persona and passion for the industry. I started the brand as a spin off for manufacturing clothing for myself after many years of frustration, struggling finding clothing that was comfortable in the gym, hanging with my mates or out for dinner. Basically I designed the apparel for myself, incorporating 30 plus years of physical exercise experience which includes contact ball sports, martial arts, military, law enforcement and competitive bodybuilding. I hope that the brand will mean as much to others also dedicated to all aspects of bodybuilding as it does me. My only goal for the brand’s business is to be successful enough to be able to support the industry through providing excellent apparel, sponsoring athletes and others with their industry goals.
The design phase included engagement with pattern makers ensuring that every garment is meticulously designed to fit a muscular physique resulting in apparel that not only feels and looks great, it stays with the body throughout movement, doesn’t ride up, bundle, rub or cut into the joints. Fabric selection incorporating the latest technology such as fabrics infused with liquid titanium and carbon, anti-microbial bamboo, wicking polyester and cool touch threads resulted in garments being fit for purpose and functional. All efforts have been made to keep the products affordable and offer great value for money. All garments have been designed and made in Australia by Australian owned businesses.